World Taekwondo and Hasbro partner to help children ‘Get Active with PJ Masks’

세계태권도연맹(WT) ‘출동 파자마 삼총사’와 파트너십 체결

- 작게+ 크게

기사입력 2020-11-29

  © World Taekwondo President Dr. Chungwon Choue(L) and Dae-hoon Lee, Player  (WTU)


World Taekwondo(WT) and Hasbro today announced a new partnership designed to engage children around the world in taekwondo through an exciting collaborative campaign.


The partnership will bring together Catboy, Gekko and Owlette, the heroes of the eOne children’s television series, PJ Masks, and 12 of World Taekwondo’s top athletes. These World Taekwondo ‘Heroes’ exhibit the same values of empowerment and teamwork as the PJ Masks and together they will help children and families to “GET ACTIVE WITH PJ MASKS!”


Launching on 1 December 2020, the campaign aims to combine the global appeal of the animated series with the fun and accessibility of taekwondo to encourage children to take part in the sport. A unique tutorial series & interactive website have been created to help young fans of World Taekwondo and PJ Masks get active, have fun and master their own taekwondo inspired superpowers. Taekwondo heroes from 12 countries have created 12 Let’s Get Active taekwondo movements so that children can try and recreate them at home.


At the partnership launch, World Taekwondo President Dr. Chungwon Choue commented, “We are delighted to partner with Hasbro and eOne to bring together our shared values and the skills of our world and Olympic stars.


World Taekwondo is committed to connecting with young people around the world and getting them to practice taekwondo and live healthy lifestyles. Partnering with the most loved and internationally recognised children’s shows in the world, is an excellent opportunity to demonstrate how fun and rewarding taekwondo can be. I want to thank each of these World Taekwondo Heroes for bringing smiles to the faces of children and families everywhere”.


“There couldn’t be a better time to get kids active and excited about sport and movement,” said eOne’s Rebecca Harvey, EVP Global Marketing, Family & Brands. “Action, heroism and integrity are central to the PJ Masks brand and these values are perfectly aligned with the World Taekwondo Federation’s mission to teach Taekwondo to kids around the world and channel their youthful energy into skills that will build strength and resilience.”


During the launch event, Dae-hoon Lee, one of the 12 taekwondo heroes and three-time World Champion, visited the World Taekwondo headquarters. Five children also visited the headquarters and watched the video series before trying the taekwondo moves for themselves.


The animated series is open to all. Anyone wishing to join the fun, simply has to click the link, follow the warm up with an adult’s supervision and enjoy the WT and PJ Masks videos. They can train along safely indoors or outdoors. The sticker book will be launched by WT at 12 chosen Taekwondo gyms in 12 different countries when it is safe to gather.


The 12 Let’s Get Active Heroes are Bianca Walkden (Great Britain), Dae-hoon Lee (Korea), Hatice Kubra Ilgun (Turkey), Jingyu Wu (China), Joel Gonzalez (Spain), Magda Wiet Henin (France), Maria Espinoza (Mexico), Milena Titoneli (Brazil), Panipak Wongpattanakit (Thailand), Pauline Lopez (Philippines), Tahir Guelec (Germany), and Vito Dell’Aquilla (Italy).


PJ Masks is broadcast in more than 150 territories around the world and is one of the world’s most popular properties with children aged 3-8 years old. The PJ Masks app has had 61 million downloads, and there have been over 22 million streams of PJ Masks music on Spotify. In the UK, Spain, France and Italy, 4 of the 12 markets targeted in the WT and PJ Masks partnership, PJ Masks was rated within the top three most valuable properties for pre-school children.


PJ Masks info –By day, 6 year olds Connor, Amaya and Greg go to school like everyone else. As night falls and they put on their pyjamas and activate their animal amulets, they magically transform into superheroes - Catboy, Owlette and Gekko and become the PJ Masks!  Together they embark on action packed adventures, solving mysteries and mayhem across the city.

Watch out night-time baddies – the PJ Masks are on their way, into the night to save the day!

Produced by Hasbro’s global entertainment studio eOne and FrogBox, in collaboration with French animation studio TeamTo, along with Disney Junior and France 5, PJ Masks became a global hit with pre-schoolers upon its launch in 2015.


About Hasbro: Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play and Entertainment Experiences. From toys, games and consumer products to television, movies, digital gaming, live action, music and virtual reality experiences, Hasbro connects to global audiences by bringing to life great innovations, stories and brands across established and inventive platforms. Hasbro’s iconic brands include NERF, MAGIC: THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. Through its global entertainment studio, eOne, Hasbro is building its brands globally through great storytelling and content on all screens.


Hasbro is committed to making the world a better place for all children and all families through corporate social responsibility and philanthropy. Hasbro ranked among the 2020 100 Best Corporate Citizens by 3BL Media, has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past nine years, and one of America’s Most JUST Companies by Forbes and JUST Capital for the past four years. We routinely share important business and brand updates on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter and Instagram, and @HasbroOfficial on Facebook)


Click HERE to watch the official trailer of the "Let's Get Active with PJ Masks" Campaign


  © WTU

  © WTU


세계태권도연맹(WT, 총재 조정원)은 전 세계적으로 인기 있는 애니메이션 PJ 마스크, 한국 명 ‘출동 파자마 삼총사’와 11월 27일 오후 2시 WT 사무실에서 파트너십을 체결했다.


‘파자마 삼총사’는 평범한 어린이들이 파자마를 입으면 ‘캣보이’, ‘올빼미아’, ‘도마배미’로 변신해 악인을 물리치고 도시의 평화를 지킨다는 어린이 TV 시리즈로, 이 세 명의 소년, 소녀 슈퍼히어로가 세계 최강의 12개국 태권도 스타들과 힘을 합쳤다.


자타가 공인하는 한국의 태권 스타 이대훈, 여자 67kg 세계 랭킹 1위 영국의 비앙카 위크든, 올림픽 2연패 중국의 우징위, 태국 여자 태권도 간판 파니팍 웅파타나키트 등 태권도 영웅들은 전 세계 어린이들이 태권도를 쉽게 접근하고 배울 수 있도록 도와주면서 태권도의 가치를 알려주게 된다.


12명이 촬영한 각각 다른 태권도 기본 동작은 새 시즌 예고편과 같이 디즈니 채널을 통해 전 세계 관객과 만나게 된다. 이 영상을 통해 전 세계 어린이들은 자신의 집이나 유치원에서 가족, 친구들과 함께 태권도를 자연스럽게 터득할 수 있으며, 또한 전 세계 태권도 아동에게도 출동 파자마 삼총사를 각인 시킬 수 있는 좋은 기회의 장이 마련된다.


조정원 총재는 “WT는 전 세계 어린이들이 코로나 19 팬데믹 상황에 태권도를 통해 건강한 정신과 신체를 갖출 수 있게 노력하고 있으며, 어린이들의 영웅인 파자마 삼총사와 올림픽 태권도 스타들이 어린이들에게 긍정적인 생활 습관과 웃음을 줄 수 있게 되어 기쁘게 생각한다”며 “세계에서 가장 사랑받는 TV 시리즈와 태권도의 시너지 효과를 보여줄 수 있는 좋은 기회”라고 말했다.


이번 월드와이드 론칭 행사에는 12명의 태권도 영웅 중 한 명인 이대훈 선수와 한국에 있는 외국인 어린이 5명이 WT 본부를 방문해, 파자마 삼총사 마스코트들과 같이 비디오를 보면서 태권도 동작을 시연해보는 즐거운 시간을 가졌다.  


이대훈 선수는 “12명의 태권도 선수들과 같이 촬영하게 되어 영광이며, 어려운 시기에 전세계 어린이들에게 희망을 줄 수 있어 기쁘게 생각한다”고 한 소감을 밝혔다.


PJ 마스크 일명 파자마 삼총사 원작은 프랑스 소설로, 영국, 프랑스, 캐나다에서 합작해 2015년 미국 디즈니 채널에서 데뷔, 시즌 4까지 방영됐으며 전 세계 150여개 나라에서 3-8세 아동을 상대로 가장 인기 있는 애니메이션 중 하나이다. 2018년 PJ 마스크 제작사인 영국의 ‘이원(eOne) 엔터테인먼트’에서 WT와의 협업을 제안해 파트너십을 체결하게 되었다.


세계태권도연합뉴스 WTU-news


트위터 페이스북 카카오톡 카카오스토리 band naver URL복사
URL 복사


Copyright ⓒ World Taekwondo User News. All rights reserved.